Advanced Certificate in Digital Marketing

You will be learning about social media marketing, SEO, Google Adwords and Analytics, Mobile marketing and all the other skills that a modern workplace requires. Techniques are also taught to identify the trends and cut through the information overload to reach more audience.

advanced-certification-in-Digital-Marketing

Course Design

  • Learn about the proven digital marketing strategies along with the latest trends and the marketing platforms
  • How to grow a brand and create its identity
  • Learn the techniques to increase website traffic
  • Understand how to scale digital marketing outcomes
  • Get equipped as a freelancer for different marketplaces and learn how to bid and win projects

Course Duration:12 weeks

Course Description

The world is now moving towards a different kind of marketing strategy. While traditional marketing strategies and platforms are still there but the popularity of a brand or service is measured by its visibility online, that is on the digital platform. So whether you are a beginner, a small business owner, marketing professional working for a multi-national enterprise or starting your entrepreneurship journey our Advanced Digital Marketing Certificate course is perfect for you.

This is a comprehensive course that aims to teach and equip you with critical digital marketing skills. An in-depth knowledge of the various aspects that makes a digital marketing campaign success will be taught to you. You will be learning about social media marketing, SEO, Google Adwords and Analytics, mobile marketing and all the other skills that a modern workplace requires. Techniques are also taught to identify the trends and cut through the information overload to reach more audience.

The course is based on practical knowledge and real-life work digital marketing processes and environments rather than focussing solely on theories. During the course, you have the opportunity to get an insight into the field of digital marketing from successful digital marketing entrepreneurs. This ensures you are equipped to join the workforce on completing the course.

Our students at MMC are also able to access online support throughout the course duration.

Who Can Apply

  • Anyone can apply for the course it is suitable for:
  • Entrepreneurs, small and medium-sized business owners, social media marketing enthusiasts, bloggers
  • Website owners looking to increase traffic, conversion and eventually sales
  • Business owners looking to establish themselves on the digital platform and grow with the help of digital marketing
  • Professionals working on digital marketing
  • Candidates who wish to learn about digital marketing
  • HIGHLIGHTS
  • Comparison of Traditional and Digital Marketing
  • Statistics of Digital Marketing & Benefits of Digital marketing
  • Latest Digital marketing trends & Digital marketing platforms
  • Digital Marketing strategy for websites & Career opportunities in digital marketing
  • Creating an effective 100% complete profile on Freelance Marketplaces
  • How to communicate with the client and how to bid and win jobs

Jobs You Can Apply

On completing the Advanced Digital Marketing Certificate Course from Institute of Digital Musk, you will be equipped to apply to various jobs that include but not limited to:

  • Digital Marketer
  • SEO Specialist/Executive
  • Social Media Manager/Executive
  • Paid Marketing Manager
  • Partnership Marketer
  • Digital Entrepreneur
  • Web Analytics Expert
  • Digital Agency Account Director
  • E-Commerce manager
  • CRM Manager
  • Content Marketing Manager
  • Social Engine Marketing Specialist

Pre-requisites

  • No prior marketing knowledge is required.
  • You should be eager to learn
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COURSE OUTLINE

  • Roadmap to learning digital marketing
  • Digital marketing terminology
  • SEO and important tools
  • Google Adwords and analytics
  • Google Adwords remarketing strategy
  • Basic concept of social media marketing
  • FB and Instagram Campaign
  • FB advances ad strategy
  • LinkedIn Marketing and other social media
  • Click Funnel training – How to set up a funnel with email and text
  • Click Funnel training – Integration with Messenger Bot
  • Freelancing